- Home fragnances
“You are holding 221 grams of applied design. The concept, the bottle, the content and the graphics, all came together here in Grams design studio in order to send you our best and creative wishes for 2021.”
The target group: Clients, partners and friends.
What we did: We combined our wishes for the new year (2021) with our work in branding and packaging design. We designed and produced a packaging system of 4 personalised home fragrances.
Τhe insight: One year has past after renaming the design studio to Grams design and we wanted to create a concept that will reflect to our new name. Our main concern was to depict and inform about our specialty: Branding and packaging design services.
The twist: The ml unit is diverted to grams unit adjusted to the year 21.
- Cosmetics packaging
Powerhealth, one of the largest vitamin companies in Greece produces its first skincare series along with 25A Lab in Crete. Collecting herbal extracts and fruits from the land of the famous Crete island, Powerhealth uses “Nature’s Innovation” in the new products.
Our name proposal was “Inalia”, one of Aphrodite's names - the goddess of beauty - in ancient Greece. The topography and the altitude difference of the fertile soil of Crete were the inspiration for the creation of the series' visual mechanism. Concentrated shapes and curves demonstrate the altitude difference and also the way Nature's Innovation spreads to the skin. The interaction of science and nature is reflected in the bottle itself, where the outer rectangular part interacts with the inner cylindrical container. The internal cylinder spins when you rotate the lid …and the essence and the secrets of Nature's Innovation are released.
- Gloves packaging
Packaging design and rebranding for GMT gloves.
We were assigned by GMT super gloves for a holistic rebranding process. New Logo, Identity, and most of all, a new packaging system were designed and applied to 50 packages of different products, colors and sizes.
A group of top manufacturers of gloves in Asia created GMT to support the increasing needs of their clients all over the world in the most efficient way. Powder-free or powdered, GMT Super Gloves meet the strictest international standards and are suitable for a wide range of uses.
- Cosmetics packaging
ANAS from the Netherlands is the first patented line of cosmetics that uses the powerful properties of crystals by placing a whole piece of natural and refined Crystal Quartz in the heart of its volcanic water based formulas.
We designed a series of packages that have as key ingredient the "crystal", its shape and its characteristics. Our strategy was to invest in every way in the concept of crystal. The uneven shape has led us to think that the packaging itself should be like a crystal for easy recognition by the consumer. Crystal is made up of many small pieces so we visualize each product in the series as a crystalline shape and when all the products come together they create the ANAS logo. Also, we designed the packaging box in such a way that when someone opens it, the product information is gradually revealed. The chosen color, light blue-turquoise brings peace to the eye, as well as the positioning “peace of mind” becomes “piece of mind” in order for the branding to complete.
- Face & body cream packaging
We were assigned by Powerhealth, one of the largest vitamin companies in Greece, to design the package for its first suncare series. Our name proposal was “Inalia”, one of Aphrodite's names - the goddess of beauty - in ancient Greece. The topography and the altitude difference of the fertile soil of Crete were the inspiration for the creation of the series' visual mechanism. Concentrated shapes and curves demonstrate the altitude difference and also the way Nature's Innovation spreads to the skin, while white in combination with metallic colors enforces the scientific character of the products.
- Branding & packaging
To design a condom packaging, you have to be bold, speak to youthful codes, be up-to-date, but also differentiate yourself from the usual competition that has prevailed in Greece in recent decades.
So we chose white as the primary color and differentiated ourselves from the color codes of the competition. Then, we created an avatar hero, who wears a different outfit in each package and is the main visual mechanism. The outfit represents the type of condom contained in the package. Correspondingly, the condom name becomes part of the package and thus the word ADD is complemented each time by the positioning of each condom style (e.g. ADD Safe Sex, ADD Real Touch...). In this way, we created a system of word and image which can be developed further into subsequent types of condoms. For example, by changing the outfit to a jacket, we can talk about a thicker condom e.t.c.
- Vinyl disc cover
Cover design and visual mechanism for Modular Expansion records. The vinyl record of EMEX is inspired by mathematics and digital electronics. The design, minimal and encoded, follows the conceptual fusion of dancefloor techno and atmospheric overtones. Designing a continues visual system that generates different graphics by following the above three rules: 1. The squares are the nodes and two ends create a straight line / 2.The triangles are the half parts of the node, so one continues the route of the other / 3. Circles are the levers that create the curves. Designing a continues visual system that generates different graphics.
- Vinyl disc cover
Visual depiction of the planet Hyrerion (Yperiona) on the cover of the album of EMEX and STUDIO 416. Techno music is visualized by the visual mechanism designed for Modular Expansion Records: 1. The squares are the nodes / 2.The triangles are the half parts of a node, so one continues the route of the other / 3. Circles are the levers that create the curves. Designing a continues visual system that generates different graphics.