ANAS from the Netherlands is the first patented line of cosmetics that uses the powerful properties of crystals by placing a whole piece of natural and refined Crystal Quartz in the heart of its volcanic water based formulas.
We designed a series of packages that have as key ingredient the "crystal", its shape and its characteristics. Our strategy was to invest in every way in the concept of crystal. The uneven shape has led us to think that the packaging itself should be like a crystal for easy recognition by the consumer. Crystal is made up of many small pieces so we visualize each product in the series as a crystalline shape and when all the products come together they create the ANAS logo. Also, we designed the packaging box in such a way that when someone opens it, the product information is gradually revealed. The chosen color, light blue-turquoise brings peace to the eye, as well as the positioning “peace of mind” becomes “piece of mind” in order for the branding to complete.